Meet Puberty — a new emotional lexicon for teens that opens a healthy conversation about sexuality.

We created an animated non-binary character with a constant shape-shifting that translates teens’ inner swings. To connect teens with themselves, we launched an animation series on Instagram. Every episode is Puberty’s little journey encouraging teens to find their way through inner chaos to self-discovery and openly discuss sexuality topics.

With the maximum 800K teen audience possible for Meta’s targeting, Puberty has got 635,000 of total engagement and 13,600,000 video views.